Upaya Meningkatkan Strategi Pengembangan Usaha Olbi Kreasi
DOI:
https://doi.org/10.36555/tribhakti.v4i1.1981Keywords:
book keeping, financial reports, digital marketingAbstract
In the era of rapid development of digital technology as it is today, marketing activities and business book keeping can be done digitally. In preparing financial statements that have limitations in financial recording. We conduct training on how to increase sales with digital marketing and the use of the “buku kas” Application for Compiling Financial Statements via online zoom. The “buku kas” application is one of the bookkeeping applications available on Android and IOS. After implementing digital marketing, partners can reach more potential consumers. The 'buku kas' application has also succeeded in making partners prepare financial reports faster and easier.
References
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Datta, Palto R.etal. 2005. Viral Marketing: New Form of Word- of-Mouth through internet. The Business Riview, Cambridge, Volume 3, No. 2.
Wijoseno,Ruby (2011) Pengaruh bauran pemasaran terhadap keputusan pelanggan bertransaksi menggunakan Mobile Cash PT Finnet Indonesia, (Master Tesis, Universitas Telkom, Bandung, Indonesia).
Caniëls MCJ, Heidi KLL, Cees JG. 2014. Explaining the internet usage of SMEs:The impact of market orientation, behavioural norms, motivation and technology acceptance. Emerald Group Publishing.25(3):358-377.
Rudjito. (2003). Peran Lembaga Keuangan Mikro dalam Otonomi Daerah Guna Menggerakkan Ekonomi Rakyat dan Menanggulangi Kemiskinan. Jurnal Ekonomi Rakyat Th. II ñNo.1-Maret 2003, www.ekonomirakyat, tanggal 4 Januari 2009.
Turangan, J. A.(2021) Perhitungan Harga Pokok Penjualan Dan Harga Jual Produk Untuk Keberlangsungan Umkm Dapur Pipit, Jambi. Prosiding Senapenmas, 735-742.
Septiana, A. (2018). Analisis Laporan Keuangan (Pemahaman dasar dan analisis kritis laporan keuangan) (Vol. 93). Duta Media Publishing.
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Published
2022-06-30
How to Cite
Januarty, T. A., Rahman, M., & Nurmansyah, A. A. H. (2022). Upaya Meningkatkan Strategi Pengembangan Usaha Olbi Kreasi. Jurnal Pengabdian Tri Bhakti, 4(1), 15–20. https://doi.org/10.36555/tribhakti.v4i1.1981
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