Pelatihan Mental Berwirausaha dan Perencanaan Pemasaran Wirausaha Baru Binaan Kadin Kota Bandung

Authors

  • Rr. Rachmawati STIE Ekuitas
  • Terra Saptina Maulani STIE Ekuitas

DOI:

https://doi.org/10.36555/tribhakti.v2i2.1519

Keywords:

mentrepreneurship mental, motivation, marketing plan

Abstract

Bandung is one of the creative city in Indonesia because has potential economic by the micro, small, and medium business sector which is engaged in the creative business. One of the government programs in an effort to foster economic activity is Program Kewirausahaan Baru (WUB). the entrepreneurs who joint in the program have a business duration of 0- 5 years. They are provided with training Dinas KUMKM Kota Bandung, and the implementation is fostered by KADIN Kota Bandung. Even though they have been given training by the WUB program, currently they are faced with a challenge where the motivation level has decreased. So, it is necessary to increase motivation and entrepreneurial mentality by training. Business competition cannot be avoided, so it's necessary to maintain business so as not to be less competitive through strategic marketing plans. The training methods used are teaching, teach to learn and practice. The output of community service activity is business motivation and marketing skills increasingly.

Author Biographies

Rr. Rachmawati, STIE Ekuitas

Program Studi Manajemen

Terra Saptina Maulani, STIE Ekuitas

Program Studi Manajemen

References

Kota Bandung dalam Angka .(2019). Publikasi BPS Kota Bandung

Maulani, T. S., Dialysa, F. and Prawirasasra, K. P. (2016) ‘Pelatihan Pembukuan Keuangan Sederhana dan Motivasi Kewirausahaan Pada Kelompok Usaha Makanan RW 02 Kelurahaan Neglasari Kecamatan CIbeunying Kaler Bandung’, Jurnal Dharma Bhakti STIE Ekuitas, 01(01), pp. 32–37. Available at: http://repository.ekuitas.ac.id/handle/123456789/207.

Rachmawari, R., Buchory, H.A., & Maulani. (2018). Pelatihan Motivasi Kewirausahaan Dan Keterampilan Manajerial Wirausaha Baru Di Kecamatan Lengkong Kota Bandung. Jurnal Dharma Bhakti Vol.3 No.1, September 2018

Rinaldo, E & Hardi, E. (2016). 9 Jurus Jitu Pemasaran UKM Wow. Kompas Gramedia. Jakarta

Solihin, D. et al. (2020) ‘Penerapan Strategi Pemasaran Sebagai Upaya Kelurahan Paninggilan Utara Ciledug’, Abdi Laksana Jurnal Pengabdian Masyarakat, 1 No. 3(September), pp. 351–355.

Tanusi, G. and Laga, Y. (2020) ‘Pengaruh pelatihan, motivasi dan modal usaha terhadap minat berwirausaha di uptd llk ukm kabupaten ende’, Kinerja, 17(1), pp. 157–163. Available at:
http://journal.feb.unmul.ac.id/index.php/KINERJA/article/view/6717.

Word Economic Forum, 2016. Report

www.antaranews.com, diakses pada tanggal 21 Desember 2019

Downloads

Published

2020-12-30

How to Cite

Rachmawati, R., & Maulani, T. S. (2020). Pelatihan Mental Berwirausaha dan Perencanaan Pemasaran Wirausaha Baru Binaan Kadin Kota Bandung. Jurnal Pengabdian Tri Bhakti, 2(2), 165–170. https://doi.org/10.36555/tribhakti.v2i2.1519